Thursday 14 October 2010

Don't re-invent the wheel.

Unless you're a serial entrepreneur like Branson or Dyson, we always give our clients the same advice; Don't re-invent the wheel.

Find out what works from the people who are successful and just do the same thing.

A prime example of that would be a franchise like McDonalds or Virgin Vie. People invest their money into the brand and just do it exactly the way they are told to do it. That's not to say, these people don't have an entrepreneual spirit, but they're working smarther not harder.

They don't have to design company logos, work out the design and colour schemes of their business premises, don't have to worry about their marketing etc. They just have to make sure they have trained staff, and the business opens on time.

Now what if you don't have a franchise?

Then you have to learn from others who are successful. You can do this in any number of ways, but we would advocate joining a local business club, or becoming a member of an on-line business club. We can recommend

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